New collaboration, Artemis Tenacious Group, aims to provide a turn-key solution for cannabis investors looking to gain exposure to the rapidly maturing multi-billion-dollar global cannabis market.
Private office for Bacardi family member joins the family of Duty Free Shoppers founder in making a significant strategic investment in the management company of Artemis Growth Partners, Europe’s largest cannabis investment fund manager.
Transaction reflects pivotal moment for the maturing cannabis market as legacy players from complementary non-cannabis industries pool resources and operational expertise to invest in legal global cannabis.
LONDON, 31st March 2024: Artemis Growth Partners, one of the leading global private equity investment managers in cannabis, announces today a significant minority investment from the private office of Bacardi shareholder, Adrian Clarke.
The investment in the global funds manager Artemis Growth Partners is part of a broader transaction that creates Europe’s largest cannabis investment platform to be named Artemis Tenacious Group.
The newly formed Artemis Tenacious Group, led by Clarke, Nick Morland, CEO of Tenacious Labs, William Muecke, and Stanton McLean, both managing members of Artemis Growth Partners, is a strategic union combining the operational and stakeholder management expertise of Tenacious Labs with the investment expertise, performance track record, and broad cannabis network held by Artemis Growth Partners, one of the world’s largest and most reputable private equity investors in legal global cannabis.
The investment by Clarke, in conjunction with additional major capital support by the private offices of the family to luxury goods global retailer Duty Free Shoppers founder and philanthropist, the late Chuck Feeney, expands the partner capital base of the investment manager and bolsters Artemis Growth Partners’ leadership position as an ESG impact investor in legal global cannabis.
Adrian Clarke, chair of Tenacious Labs, said: "We're delighted to announce our partnership with Artemis Growth Partners. Our deal brings together dynastic knowledge from adjacent, non-cannabis industries into one consolidated global operating platform that will deliver the best of both Tenacious Labs and Artemis Growth Partners to cannabis operators and investors, alike. The formation of Artemis Tenacious Group marks a pivotal moment where premium non-cannabis independent investors and stakeholders are joining forces to onboard the rapidly growing cannabis industry into the mainstream."
William Muecke, co-founder and chief investment officer of Artemis Growth Partners, said: "With Tenacious Labs joining us under the Artemis Tenacious Group banner, we add an operational string to our bow as a fund manager and as an investor. For the founders, entrepreneurs, and management teams of our investment portfolio companies, the venture with Tenacious Labs broadens our offering of portfolio management services, including customized technical assistance, on-tap experienced advice, and hands-on operational support. For our investors, we believe that the enhanced capital resources and dedicated operational services of Artemis Tenacious Group reduces overall operational risk while enhancing our portfolio investment returns across all six of our managed equity and debt investments funds.”
Nick Morland, chief executive officer of Tenacious Labs said: The creation of the Artemis Tenacious Group investment platform is symptomatic of a step-change in the industry in recognition of its bright future going into an exciting geo-political climate in which approximately 40% of the worlds voting population go to the ballot box in 2024.”
Stanton McLean, managing partner of Artemis Growth Partners, said: “The new Artemis Tenacious Group vehicle is a multi-variable value creator providing investors the world’s leading one-stop-shop for exposure in the legal cannabis private and public capital markets, globally. We look forward to capitalizing on the opportunities that the Artemis Tenacious Group partnership will undoubtedly bring to all of our stakeholders, partners, and investors across the cannabis industry. With continuing regulatory reform, and broad public market support for widespread legalization, we believe the future of cannabis investing is very bright.”
For more information, please contact Andy Cutbill of Cutbill Jacoby on +44 (0)7841 576000 or at andy.cutbill@cutbilljacoby.com
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About Artemis Growth Partners
Artemis Growth Partners specializes in ESG and impact investing within the global cannabis industry. The business offers investment strategies in medical cannabis for the EU and UK markets, and diversified investments in the US. Founded in 2017, Artemis Growth aims to pioneer ESG principles in cannabis. Its portfolio of 39 companies spans North and South America, the Caribbean, the UK, and the EU, focusing on regenerative practices and improving stakeholder outcomes. The management company of Artemis oversees five equity investment vehicles and one debt fund which, in the aggregate, exceed USD $400 million in discretionary assets under management. For more information visit www.artemisgrowth.com.
About Tenacious Labs
Tenacious Labs is an international consumer products group, led by co-founders Nick Morland and Adrian Clarke, focusing on the global cannabis market, and behind such brands as Hoorah, Press Pause and Walker & Morland. A Delarki investment company, Tenacious Labs is dedicated to fostering trust and clarity in cannabinoid usage, and championing scientific rigor, effective regulation, and superior product quality. Tenacious Labs’ mission is to become the premier consumer-centric cannabinoid company worldwide. The business’s diverse brand portfolio is propelling the global regulated cannabinoid sector's growth, evolving with customer insights to continuously improve our product offerings. For more information visit www.tenacious-labs.com.
About Delarki
Delarki is a private office creating, operating, and investing in early-stage, discretionary-spend business opportunities. It specialises in emerging premium Food & Beverage (F&B) categories and sources investment opportunities in the space by aligning its deal pipeline with global consumer and market trends. Led by Principal Adrian Clarke and Managing partner Nick Morland, Delarki has invested in a number of businesses in recent years and has created two start-ups of its own: Axia, an extra dry Mastiha spirit from Chios, Greece, and Tenacious Labs, the consumer products group. For more information visit www.delarki.com.
